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Ask Brad: Amazon’s Best 2021 Black Friday Deals

Here are our tips for the best ways to shop for deals during Amazon’s 2021 Black Friday sale, now and later:

Get an Amazon Prime Membership

Prime members get access to select Black Friday Lightning Deals before the general public. If you don’t want to pay the $119 for a year-long membership to get early access to Black Friday deals, you can just take advantage of a 30-day free trial Prime membership. So you can sign up today, use it for the month, and then cancel it after Black Friday is over.

Always Compare Prices With Competitors

Amazon will match competitor pricing on most of their Black Friday deals. So be sure to check at other stores to see if you can snag a lower price or have Amazon match it.

But also keep in mind, especially during Black Friday, that other retailers may be offering things like gift cards with purchase or Kohl’s Cash, which ends up being like free money on top of the low price.

Check Often and Rely on Brad’s Deals

Many Amazon sale prices aren’t posted until the deal is live and we never know when Amazon is going to drop a crazy deal without warning. As time-consuming as it may be, we recommend checking the website or app at least daily to get the best deals before they’re gone. Experienced shoppers might know about the Amazon price tracking apps and websites that claim to do this work for you, but they’re usually buggy and hard to use.

You can also bookmark our Amazon Deals Page to see all the best deals our editors find from Amazon and their third party sellers every single day.

We also recommend setting up a Deal Alert for whatever it is you’re looking for. We may not find the object of your desire at Amazon, but we’ll find the best price no matter who the seller may be.

Our Favorite Amazon Early Black Friday Deals (So Far)

These are the deals we think are the absolute best so far in the early Black Friday sale. Note that Amazon is notorious for deals ending quickly, selling out, and price changes without warning. These were accurate at the time of posting, but may have changed since.

Colgate Smart Battery Toothbrush $28
Regular Price: $39.99
Black Friday Price: $27.99

This Hum by Colgate Smart Sonic Toothbrush Kit is $27.99 with free shipping and is the best price we found for this kit by $3. It is an Amazon exclusive and includes two free refill heads, so you’ll be saving an additional $10.

3pk Philips Hue Color Smart Bulbs $80
Regular Price: $134.99
Black Friday Price: $79.98

This is the best price we found for this set at $20. These are the newer versions of Philip’s smart bulbs, so you can control them using just your phone and smart speaker if you don’t have a Hue Hub.

23andMe DNA Kits from $79 Shipped
Regular Price: $99
Black Friday Price: $79

Get the Ancestry + Traits Service: Personal Genetic DNA test for $79, which is $20 off and the best price by $10. Or, you can get the more comprehensive DNA Test, Health, and Ancestry Personal Genetic Service Kit for $99, which is 50% off.

3rd-Gen Echo Dot + Smart Bulb $25
Regular Price: $54.98
Black Friday Price: $24.99

The Echo Dot is the smallest Alexa-equipped voice-controlled smart speaker. The included smart bulb displays millions of colors. It can be controlled with via Alexa and there is no need for a hub.

Apple AirPods Pro with MagSafe Case $190
Regular Price: $249.99
Black Friday Price: $189.99

Most retailers are not yet discounting this version of the AirPods which feature active noise cancellation, customizable silicone tips, and adaptive EQ settings. This model also has a MagSafe wireless charging case.

For more great deals, visit Brad’s Deals.

Advertiser’s disclosure: If you purchase something through a Brad’s Deals link, the site may earn a commission. Pricing and product availability are accurate as of time of published article. Learn more about how Brad’s Deals works.