Teaching the ropes of media

Exciting news! The Roger Williams University School of Continuing Studies today announced the launch of marketing programs geared for entrepreneurs and time-limited professionals led by nationally recognized media consultant Julie Loffredi.

The new speed courses will introduce participants to the core principles of customer-centric marketing — from understanding how to effectively use social media to developing and managing a marketing strategy to grow brand awareness and provide value for customers.

“In today’s fast-moving economy, understanding the concepts of customer-centric marketing is vital for businesses in order to secure a competitive advantage and sustain long-term success,” Loffredi said. “Solo entrepreneurs and small business owners will gain the critical marketing skills needed to be effective in the marketplace. Participants will understand how to implement a smart media strategy and maximize their time, budget and resources to better drive growth and brand engagement.”

“The RWU School of Continuing Studies is excited to partner with nationally recognized media consultant Julie Loffredi on this upcoming set of marketing courses for small businesses,” said Candice De Los Reyes, associate director of the Center for Workforce & Professional Development at the RWU School of Continuing Studies. “Her wealth of experience on a national platform is really going to help participants think differently about how to position their business and how they want to tell their story. As we enter the end of this year, these sessions will offer an opportunity for businesses to really pause and think about how they want to move in 2018.”

Loffredi Media and Marketing programs will be offered in partnership with the RWU School of Continuing Studies.

For more information, contact Loffredi at learnmediamarketing@gmail.com.

To enroll in an upcoming course, go to https://scs.rwu.edu/academic-programs/professional-development-non-credit/loffredi-business-marketing-programs.

About RWU: With campuses on the coast of Bristol and in the heart of Providence, R.I., Roger Williams University is a forward-thinking private university committed to strengthening society through engaged teaching and learning. At RWU, small classes, direct access to faculty and guaranteed opportunity for real-world projects ensure that its nearly 4,000 undergraduates – along with hundreds of law students, graduate students and adult learners – graduate with the ability to think critically along with the practical skills that today’s employers demand. Roger Williams is leading the way in American higher education, confronting the most pressing issues facing students and families – increasing costs, rising debt and job readiness.

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